Smart televisions have been loss leaders for a decade. The hardware is cheap because the real product is you: your viewing habits, your attention span, the ambient data siphoned while you watch. One new model flipped the script — it costs three hundred dollars more and promises zero data collection.
The reviews are split between people who call it the first honest TV and people who don’t understand why anyone would pay extra for something they can’t see. That split is the whole story: the consumer electronics industry built an entire business model on the assumption that users don’t care. For the first time, a product is betting they do.
